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So who is Kenneth?

Kenneth is the name given to the Buoyant logo which comprises a rather long-legged man reclining in a comfortable chair. The logo was named after Kenneth Savidge (born in 1921) who was the third son of the company founder, Ebenezer Savidge. Sadly Ebenezer died in 1934 when Kenneth was too young to join the company but his name lived on in the logo.

Early advertisements are believed to have featured the line "Kenneth, get out of your seat and let your father sit down". During the 30's, 40's and 50's Kenneth regularly appeared in adverts extolling the virtues of Buoyant Upholstery.